The announcement for “Pinoy Big Brother: Celebrity Edition Collab.” Image: Instagram/@gmanetwork

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Another television milestone is in the offing as the long-running ABS-CBN reality show “Pinoy Big Brother,” for the first time, will open its door to GMA Sparkle talents to appear alongside Kapamilya celebrities under one roof.

This recent collaboration was announced by ABS-CBN in a press statement on Monday, January 27, to coincide with the 20th anniversary of the popular reality show.

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“‘Pinoy Big Brother’ marks its 20th anniversary with an exciting milestone as GMA Network and ABS-CBN collaborate for its newest season, ‘PBB Celebrity Edition Collab,’” the statement read.

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ABS-CBN’s statement on the upcoming “Pinoy Big Brother: Celebrity Edition Collab.” Image: Courtesy of ABS-CBN Corportate Communications

By the closing bell, the benchmark Philippine Stock Exchange Index (PSEi) shed 0.26 percent, or 19.31 points, to 7,437, snapping a two-session winning streak.

The upcoming “PBB” edition will feature Star Magic and Sparkle stars “making unforgettable memories” inside the PBB house.

“For the first time, ‘PBB’ opens the doors of the iconic ‘Bahay ni Kuya’ to welcome GMA Sparkle artists, alongside ABS-CBN’s Star Magic Talents. Together, Kapuso and Kapamilya stars will collaborate and create unforgettable moments inside the ‘PBB’ house. Maraming salamat, Kapuso and Kapamilya,” the statement said.

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The joint venture was also announced on GMA’s 24 Oras and its social media platforms on the same day.

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“Hello, Philippines! Hello, World! And hello, mga Kapuso! Ang bagong season ng Pinoy Big Brother, mapapanood na sa GMA (Hello, Kapuso! The new season of ‘Pinoy Big Brother’ will be aired on GMA),” the post read.

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A contract signing between ABS-CBN and GMA’s executives will be held on Tuesday, January 28, at 3:30 p.m.

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Details on the premiere date and celebrities that will be in the “PBB” house are yet to be announced.

Sofia “Fyang” Smith is the current Big Winner after she was named the winner of “Pinoy Big Brother: Gen 11” in October 2024.

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